Jack Daniel's Product Advertisement
A conceptual take on Jack Daniel’s set against a sun, scorched desert. The scene features wild desert creatures, blending raw nature with the brand’s bold, untamed spirit. This visual narrative evokes grit, endurance, and freedom, echoing the essence of the whiskey itself.
Concept & Idea:
The goal was to reimagine Jack Daniel’s in a bold, unexpected setting. Instead of a classic bar or urban environment, I placed the brand in a sun-scorched desert to convey grit, survival, and raw strength. The harsh landscape reflects the whiskey’s bold character, while wild desert animals symbolize freedom and resilience.
Visual Elements:
Setting: Desert dunes with intense sunlight and dry textures.
Animals: Desert creatures like a scorpion, camel, and a condor (used as visual symbols, not focal points).
Color Palette: Warm, dusty tones with high contrast to emphasize the heat and mood.
Mood: realism, dramatic, and a bit surreal.
Design Process:
Sketching & Layout: Started with a rough composition to position the bottle and animals naturally within the scene.
Photo Manipulation: Used multiple images for the background, animals, and textures.
Color Grading: I applied custom color grading to unify the elements and push the dramatic feel.
Detailing: Focused on shadow, lighting, and sand interaction to make everything feel grounded.
Tools Used:
Adobe Photoshop.
Custom brushes for dust and texture overlays.
This project let me experiment with narrative, driven design. I enjoyed creating a scene that feels cinematic but still connected to brand identity. It also challenged me to balance realism with imagination, especially in color grading and composition.